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¿Qué son los anuncios de Twitter?

Marketing Jun 30, 2022

Twitter es el lugar al que acuden cientos de millones de personas para descubrir lo que está ocurriendo en el mundo en este momento. Los Twitter Ads están diseñados para ayudarte a conectar con esta audiencia y obtener resultados que impulsen la acción y añadan valor a tu negocio, señala la agencia de publicidad en Sevilla Limón Publicidad.

Los Twitter Ads son tweets promocionados y pagados que aparecen en la línea de tiempo, el perfil y/o la página de detalles del tweet de un usuario objetivo con el objetivo de aumentar los seguidores, los clics en el sitio web o las conversiones, la participación en el tweet, las instalaciones de la aplicación o el reenganche, los clientes potenciales en twitter o las visualizaciones de vídeos.

¿Cómo funcionan los Twitter Ads?

Tipos de campañas/objetivos empresariales a conseguir:

Seguidores: Hacer crecer tu comunidad en Twitter

Clics o conversiones en el sitio web: Enviar personas a su sitio web (para comprar, registrarse, etc.)

Participación en los tweets: Llega a más gente y genera conversación

Instalaciones de aplicaciones o reenganches: Consigue que la gente instale o vuelva a interactuar con tu aplicación móvil

Clientes potenciales en Twitter: Recoge correos electrónicos de personas que expresan interés en tu negocio

Visualizaciones de vídeos: Consigue que la gente vea tus vídeos utilizando el reproductor de vídeo nativo de Twitter

Campañas personalizadas: Crea una campaña personalizada utilizando el antiguo formulario de Tweets Promocionados

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